Here are 6 tips to help you fully search engine optimise your website:

Naming Structure
A good SEO practice is to incorporate keywords as names and as titles for your pages.  If a page is about different topics, or is structured, use the | character.
An example of an SEO’d football team title would be: Football Team Name | Player Profiles | Player Name

Text Links
Good Search Engine Optimisation always requires the use of text links where possible.  If your website uses Flash or Javascript to link to other pages, include text links as well. Search engine spiders can not follow Flash menu’s, but they can fully crawl your website and associate your pages with the correct phrases and terms via text links.

Use Meta Tags
The old search engine optimisation favourite. Meta tags are an essential aspect of SEO, but are not the only thing you should be concentrating on.  Always use Meta Tags such as keywords and description and make sure they include your carefully selected keywords.
 
Use hyphens and not underscores when naming a page file
If your page names are more than one word (i.e. new story), use hyphens to separate the words and do not use underscores to search engine optimise your page names.  A search engine can recognise a hyphen as a space in a page name (i.e. a search engine can read new-story, but see’s new_story as newstory).

Optimise Your Content
A vital part of search engine optimisation is the content on a webpage.  Content on any webpage should not be optimised for more than 2 keywords per page.  If you page is about an mp3 player, make sure the phrase mp3 player is included throughout the page.

Use the alt tag on Images
An often overlooked method of SEO is the images.  Using alt tags is a vital part of search engine optimisation is it will tell the search engine spiders what the image is of.  Using alt tags will also get your images indexed in image searches, providing you with an extra source of search engine traffic. 

These 6 SEO techniques will greatly assist your Search Engine Optimisation campaign.