After the mixed success of the Celebrity Big Brother websites, creating a website for Big Brother contestants was a logical idea.
After reading who was likely to participate in the program, I registered a domain for the former Miss Wales Imogen Thomas.

The website was quickly propelled into a high position in Google for the search terms “Imogen Thomas” “Imogen Thomas Photos” and “Imogen Thomas Pictures” meaning that the website would get plenty of page impressions (on average about 5,000 a day).
The Imogen Thomas website was sold shortly before she was evicted from the Big Brother house.