A useful aspect of becoming a Myspace.com is that you have the ability to join one of the many social groups available on the website.  Myspace.com has social groups for just about every topic that you could think of.  If there isn’t a group for your chosen niche then you can always create your own, as well as being free to do so if you just like the idea of having your own group.

Owning your own group does have an advantage.  If you want to ensure that members you try to affiliate yourself with are as relevant as possible, you can do this by only allowing new members on an approval only basis.

Users can join any group on Myspace.com (subject to a particular group’s joining regulations).  An advisable way to begin your Myspace.com group marketing venture is join an already well populated group of your chosen subject.

Once you have joined a group, you will gain access to the members list.  If the group’s owner is selective with who may join the group, you will quickly learn which Myspace.com users are interested in your chosen topic.

If the group’s members list is relatively small, it is advisable to begin looking at the group members pages and invite them to become your “friend”.  This is so you can build up a pool of “friends” who are more than likely interested in either visiting your site, or likely to be of assistance to your website in some capacity.

Once the user has accepted your friend request, you are then free to leave them a comment (complete with a link to your website) on their profile.

The next feature of being in a Myspace.com group is the discussion forums.  If the group is heavily populated, the discussion forum is likely to be busy.  This will show you who is using the website frequently and who is more than likely going to be interested in your website. 
Inviting users who frequent the forums regularly is a good place to start, don’t be afraid to join in the conversations as well, as browsers who want to add likeminded friends will more than likely do the same.
Like any other forum, the groups forums can be seen as a place of knowledge sharing and useful information, don’t discount them just as they are located on a social networking site.

Another feature of the groups is the bulletins.  Bulletins are single posts which appear at the bottom of the group’s page, with the latest bulletin being posted at the top. There are only a selected number of space for bulletins to appear, however older bulletins are still accessible on another page via a “view all bulletins” link.

The bulletins on myspace.com groups are mainly used for advertisements, eliminating numerous “visit my website” forum threads.
The bulletins can be viewed by anybody visiting the group page.  Posting your relevant website link, backed up with a reason why you are posting it won’t usually be deemed inappropriate by a group leader.

Once you have become an active member of a group, it’s more than likely that you will interact with like minded people.  It is a quick way of building “contacts” that you may swap relevant website links with and more likely than not, learn a few tips from them to.