There is so much to SEO that a whole book can be written about it.  Many people are under the mistaken notion that SEO means ensuring that your pages are optimised for keywords, but that is not correct.  It is not enough to work on your web pages alone. There is something known as off page SEO that is as important.  This means things you do, that have nothing to do with changing your web pages.

One of the most important off page SEO tactics is getting inbound links.  Inbound links are the links on some others web pages, that point to your page.  These inbound links take you to the top of the search engines.  These links, if placed on web pages that have high PR, can have a dramatic effect on your rankings.

If you don’t know what a PR number is, it is a number assigned by Google as an indication of how important that page is to the particular keywords that it is targeting.   A page that is not relevant will have a PR of 0, whereas a most relevant page with highly targeted keywords gets you a page rank of 10.

In an ideal situation, the more the inbound links from such high PR pages, the better your page rankings will be.   But then, it isn’t as simple as it sounds, to get links from such high PR pages.  If you are just starting off or have a low PR page, why would a high PR page want to let you put links on their pages?  What are they getting in return?   They will either be looking for links of similar PR pages or they will want you to pay through the nose just for the privilege of linking to your site.

If you don’t want to end up paying huge amounts of money, there is an option, which is writing articles.  Article writing is one of the best ways of getting inbound links. You would ask why.  Because some of the biggest article directories have high PR numbers, like Ezine articles, which has a PR of 7.

If you submit your articles to such article directories with a link back to your web page, the purpose is solved.  Of course just one or two inbound links is not sufficient to get your site moving up in the search engines.  There are several other directories out there.

Make a list of all the article directories first, then look up their page rank.  Select the ones that have a good page rank and start working on writing articles and submitting to all of them.  It is surely a time consuming practice, but the effort is well worth it.  Whoever said it is easy to get your website to the top of the search engines.

Take the time to create as many inbound links as possible and very soon you will see results and your website sitting proudly at the top, dominating all others.  The importance of inbound links can only be experienced to be understood.